EXPLORE THE NEW

Lufthansa

For the new appearance of the brand icon Lufthansa, we conceived and realised an interactive video mapping in XXL format, where the guests were able to shape the evening via their smartphones.

The #Explorethenew experience set new standards as an interactive, digital multimedia event to celebrate Lufthansa with the whole world. A place where we connected over 2,500 guests and their smartphones with an art installation consisting of more than 155 screens.

An LED ceiling video installation with 155 screens, created especially for the event, could be interactively controlled by the guests via their smartphones and played with visual content.