COUNTRYMAN OPEN AIR

MINI

Mini presented the Mini Countryman, the latest addition to the cult model family, at a big party in London. Music producer Timbaland even dedicated his own song „Getaway“ to the latest member of the family.
Mini wouldn’t be Mini if they didn’t present a new car like the Countryman with a sensational production. And that’s why the new model was not simply presented at a trade fair, but 500 guests of honour were invited to a big open air party on a 13-hectare farm – in keeping with the country theme.

Implementation

Video playback with an overall concept on LED walls. Typographic animations and a lighting design concept to support the musical performances and the moderation (Steven Gätjen).
Accompaniment of the show acts (artists including: Timbaland, Michelle Branch) with a specially prepared live VJ performance.